Purposes of music videos
Promotional; extension of income; extension of outlets (music channel, direct DVD and
CD sales, website, download); synergy (films, TV programmes); producers’ strategies (major label, independent, artist self-produced)
Conventions of music videos
Conventions
Technical Codes: Camera angles and shots, mise-en-scene, cutting to beat; effects; miming and lip sync; playback and lip sync; multi-mage; camera movements; camera angles; chroma key: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists
Technical Codes: Camera angles and shots, mise-en-scene, cutting to beat; effects; miming and lip sync; playback and lip sync; multi-mage; camera movements; camera angles; chroma key: lyric interpretation; extending or consolidating song’s meaning; allusion; links to other artists
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